Frill vs Supahub: which feedback tool fits your team?

The short answer

Frill is the right call for teams prioritizing public ideas and release communication; its model is ideas → prioritization → roadmap → announcements. Supahub is the right call for teams wanting a branded public feedback and updates destination; it is built around feedback portal or widget → prioritization → roadmap → changelog.

They overlap on the basics — both collect customer feedback and both can show customers what is planned — but they organize the work differently. Frill approaches it as an ideas and announcements platform, while Supahub approaches it as an all-in-one feedback hub. The sections below compare the two models dimension by dimension so you can match one to the way your team already works.

Frill and Supahub side by side

Capabilities summarized from each vendor's public product pages (Frill — What is Frill?; Supahub — Product overview). Plans and packaging change, so confirm critical requirements with each vendor.

Where Frill is strong

Frill starts with ideas. Customers contribute and vote on a public board, the team prioritizes with tools including a prioritization matrix, and the same hub carries the roadmap and product announcements — so the path from suggestion to release stays visible in one connected experience.

Surveys, announcement widgets, integrations, and customization round it out as a customer communication layer built around product ideas, rather than a private triage workflow.

• Ideas, roadmap, and announcements presented as one connected hub
• Prioritization matrix and idea management tools
• Surveys and announcement widgets for active research and release comms
• Approachable setup and customization

Where Supahub is strong

Supahub positions the feedback hub as a customer destination: customers browse existing requests, contribute ideas, see what is planned, and read product updates in one branded, multilingual place, reachable through a portal, an embedded hub, or an all-in-one widget.

For the team, configurable priority tables — weighing importance, impact, urgency, or difficulty — give an explicit framework for comparing requests before they reach the roadmap and changelog.

• Portal, embedded hub, and in-app widget capture options
• Priority tables using importance, impact, urgency, or difficulty
• Roadmap, changelog, and release notes in one hub
• Multilingual customer experience

Tradeoffs to check before choosing

Neither tool is wrong — but each has costs that matter more for some teams than others. Before deciding, check the ones below against your own workflow.

• Frill: the workflow starts public — less suited to feedback that should stay private, like bug reports.
• Frill: ideas are the primary unit; reviews and bugs do not get distinct intake paths.
• Supahub: an all-in-one hub is valuable only if the team keeps each surface current.
• Supahub: the public hub is the center of gravity — private-first triage is not the model.

How to decide

Start from the team you have, not the feature list. Frill rewards teams prioritizing public ideas and release communication. Supahub rewards teams wanting a branded public feedback and updates destination. A team-size reality check for each:

• Frill: Frill is small-team friendly when the public ideas hub is the experience you want customers to have from day one.
• Supahub: Supahub suits small teams that want one branded destination; the hub repays the upkeep once customers actually visit it.

A simpler third option

If both tools feel like more system than your feedback volume justifies, TellTide is the lightweight path: widget or API → private inbox → curated public roadmap. Users submit structured reviews, bugs, feature requests, and general feedback, your team triages privately, and only the requests you choose appear on a public roadmap customers can vote on. The free plan includes the widget, inbox, API, and public roadmap.

We have written detailed comparisons of TellTide against both tools on this page: Frill vs TellTide and Supahub vs TellTide.