What is Product-market Fit?

Product-market fit is the state where a product satisfies a real market’s demand strongly enough that growth starts pulling instead of pushing — users stay, refer, and complain when it breaks.

Product-market fit, in depth

Fit is felt before it is measured: usage retains without bribery, word of mouth appears, and support load shifts from “what is this?” to “I need more of it.” Proxies exist — the Sellers question (how disappointed if this disappeared?), retention curves flattening — but all triangulate the same underlying pull.

Feedback texture is one of the clearest informal signals. Pre-fit feedback is polite and fundamental (“have you considered doing something else?”); post-fit feedback is demanding and specific (“your export breaks my Tuesday workflow”). Angry specificity means people depend on you — an odd but genuine milestone.

Putting it into practice

Instrument the search: collect feedback continuously, watch which complaints recur (recurrence = dependence), and use roadmap votes to see which promises generate pull. The week your inbox turns demanding and specific, keep shipping — you are closer than the revenue chart shows.

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